Knjige/books:
" Shelby D. Hunt. 2002. Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk:M. E. Sharpe Inc.
" Shelby D. Hunt. 2003. Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk: M. E. Sharpe Inc.
" M. Baker. 2000. Marketing Theory. A Student Text. Business Press/Thomson Learning.
Najbolj citirani temeljni članki/The most cited relevant articles:
" Achrol, R. S. Changes in the theory of interorganizational relations in marketing: Toward a network paradigm. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 25 (1): 56-71 WIN 1997
" Andersen, O. On the internationalization process of firms - a critical analysis. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 24 (2): 209-231 1993
" Anderson, P. F. Marketing, strategic-planning and the theory of the firm. JOURNAL OF MARKETING, 46 (2): 15-26 1982
" Babakus, E; Boller, G. W. An empirical-assessment of the servqual scale. JOURNAL OF BUSINESS RESEARCH, 24 (3): 253-268 MAY 1992
" Bagozzi, RP; Gopinath, M; Nyer, P. U. The role of emotions in marketing. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 27 (2): 184-206 SPR 1999
" Clark, T. International marketing and national character - a review and proposal for an integrative theory. JOURNAL OF MARKETING, 54 (4): 66-79 OCT 1990
" Cronin, JJ; Brady, MK; Hult, G. T. M. Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. JOURNAL OF RETAILING, 76 (2): 193-218 SUM 2000
" Day, G. S; Montgomery, D. B. Charting new directions for marketing. JOURNAL OF MARKETING, 63: 3-13 Sp. Iss. SI 1999
" Dickson, P. R. Toward a general-theory of competitive rationality. JOURNAL OF MARKETING, 56 (1): 69-83 JAN 1992
" Duncan, T; Moriarty, S. E. A communication-based marketing model for managing relationships. JOURNAL OF MARKETING, 62 (2): 1-13 APR 1998
" Fornell, C; Johnson, M. D; Anderson, E. W; et al. The American customer satisfaction index: Nature, purpose, and findings. JOURNAL OF MARKETING, 60 (4): 7-18 OCT 1996
" Fournier, S. Consumers and their brands: Developing relationship theory in consumer research. JOURNAL OF CONSUMER RESEARCH, 24 (4): 343-373 MAR 1998
" Grewal, R; Dharwadkar, R The role of the institutional environment in marketing channels JOURNAL OF MARKETING, 66 (3): 82-97 JUL 2002
" Heide, J. B. Interorganizational governance in marketing channels. JOURNAL OF MARKETING, 58 (1): 71-85 JAN 1994
" Hunt, S. D; Morgan, R. M. Resource-advantage theory: A snake swallowing its tail or a general theory of competition?. JOURNAL OF MARKETING, 61 (4): 74-82 OCT 1997
" Jaworski, B. J. Toward a theory of marketing control - environmental context, control types, and consequences. JOURNAL OF MARKETING, 52 (3): 23-39 JUL 1988
" Johnston, R. Service operations management: return to roots. INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 19 (2): 104-124 1999
" Kumar, N; Scheer, L. K; Steenkamp, J. B. The effects of perceived interdependence on dealer attitudes. JOURNAL OF MARKETING RESEARCH, 32 (3): 348-356 AUG 1995
" Leonidou, L. C; Katsikeas, C. S. The export development process: An integrative review of empirical models. JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 27 (3): 517-551 1996
" Leonidou, L. C; Katsikeas, C. S; Samiee, S. Marketing strategy determinants of export performance: a meta-analysis. JOURNAL OF BUSINESS RESEARCH, 55 (1): 51-67 JAN 2002
" Levy, H. Stochastic-dominance and expected utility - survey and analysis. MANAGEMENT SCIENCE, 38 (4): 555-593 APR 1992
" Moorman, C; Zaltman, G. Deshpande, R. Relationships between providers and users of market-research - the dynamics of trust within and between organizations. JOURNAL OF MARKETING RESEARCH, 29 (3): 314-328 AUG 1992
" Morgan, R. M; Hunt, S. D. The commitment-trust theory of relationship marketing. JOURNAL OF MARKETING, 58 (3): 20-38 JUL 1994
" Murray, K. B. A test of services marketing theory - consumer information acquisition activities. JOURNAL OF MARKETING, 55 (1): 10-25 JAN 1991
" Noble, C. H; Mokwa, M. P. Implementing marketing strategies: Developing and testing a managerial theory. JOURNAL OF MARKETING, 63 (4): 57-73 OCT 1999
" Novak, T. P; Hoffman, D. L; Yung, Y. F. Measuring the customer experience in online environments: A structural modeling approach. MARKETING SCIENCE, 19 (1): 22-42 WIN 2000
" Olson, E. M; Walker, O. C; Ruekert, R. W. Organizing for effective new product development - the moderating role of product innovativeness. JOURNAL OF MARKETING, 59 (1): 48-62 JAN 1995
" Rindfleisch, A; Heide, J. B. Transaction cost analysis: Past, present, and future applications. JOURNAL OF MARKETING, 61 (4): 30-54 OCT 1997
" Rust, R. T; Cooil, B. Reliability-measures for qualitative data - theory and implications. JOURNAL OF MARKETING RESEARCH, 31 (1): 1-14 FEB 1994
" Shelanski, H. A; Klein, P.G. Empirical-research in transaction cost economics - a review and assessment. JOURNAL OF LAW ECONOMICS & ORGANIZATION, 11 (2): 335-361 OCT 1995
" Slater, S. F; Narver, J. C. Customer-led and market-oriented: Let's not confuse the two. STRATEGIC MANAGEMENT JOURNAL, 19 (10): 1001-1006 OCT 1998
" Smith, A. K; Bolton, R. N; Wagner, J. A model of customer satisfaction with service encounters involving failure and recovery. JOURNAL OF MARKETING RESEARCH, 36 (3): 356-372 AUG 1999
" Srivastava, R. K; Fahey, L; Christensen, H. K. The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. JOURNAL OF MANAGEMENT, 27 (6): 777-802 2001
" Srivastava, R. K; Shervani, T. A; Fahey, L. Market-based assets and shareholder value: A framework for analysis. JOURNAL OF MARKETING, 62 (1): 2-18 JAN 1998
" Stump, R. L; Heide, J. B. Controlling supplier opportunism in industrial relationships. JOURNAL OF MARKETING RESEARCH, 33 (4): 431-441 NOV 1996
" Tax, S. S; Brown, S. W; Chandrashekaran, M. Customer evaluations of service complaint experiences: Implications for relationship marketing. JOURNAL OF MARKETING, 62 (2): 60-76 APR 1998
" Venkatesh, V; Morris, M. G; Davis, G. B; et al. User acceptance of information technology: Toward a unified view. MIS QUARTERLY, 27 (3): 425-478 SEP 2003
" Webster, F. E. The changing-role of marketing in the corporation. JOURNAL OF MARKETING, 56 (4): 1-17 OCT 1992
" Zou, S. M; Cavusgil, S. T. The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. JOURNAL OF MARKETING, 66 (4): 40-56 OCT 2002
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